Archive for the ‘job search’ Tag

For the 5 Millionth Time – Stop Using the LinkedIn Default Request   Leave a comment

wayne yoshida Technical Writer do I know you

Google says there are 4,780,000 results for the search term “how to request connections on LinkedIn.” An additional 10,600,000 results pop out using the search term “default request LinkedIn.” Despite the millions of articles on LinkedIn connecting basics, I continue to receive the dreaded default request to connect on LinkedIn every day.

Don’t be one of those — read more here and connect with me on LinkedIn, using a personalized request.

 

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How Does Yoga Mix with Career Management?   Leave a comment

Photo: Lacey Calvert, Orange County Regional Program Manager of Core Power Yoga in an eight-angle pose called Astavakrasana.

Click this link to find out….

How Effective is Your Personal Brand?   Leave a comment

A cubicle neighbor – brainwashed

Mind Share, Customer Awareness, Top of Mind Whatever You Call It – Who Knows You?

Like a lot of folks, I work in a cubicle office space. One of my cubicle neighbors has an irritating habit of humming, whistling or singing jingles and quoting commercials about athletic shoes, junk food restaurants and car dealerships. This guy is completely brainwashed with these messages, and consciously or unconsciously, spreads his junk knowledge to others around him. I usually tune this audible garbage out by focusing on my work, or putting my USB headset on.

By the way, sometimes I have music on, sometimes I am on a conference call or net meeting, but often I just have the headset on without listening to anything, so people won’t bother me. If you are in a similar noisy situation, you may want to try this “do not disturb” technique. The “commercial guy” is a little less irritating than “the nose whistler,” but that is another story . . . .

In any case, as I tried to ignore this audio pollution and tried to focus on editing a CAD model, I thought about this from a job search point of view. Companies and advertising agencies love people like my office space neighbor: Their messages are always at the top their minds, and their brand images and marketing messages are getting through – and are broadcast to potential customers.

If you are new to the idea of personal branding, consider how long and how much money it took Nike, McDonald’s, Burger King, Toyota, BMW and other companies to establish and achieve their brand recognition. Corporations have money, agencies and time to create, maintain and protect their branding. For the rest of us, our resource is time. And we can leverage the power of LinkedIn to broadcast our personal brand.

Putting this in the form of a question from a hiring manager, recruiter or company headhunter, their thoughts could go like this:

“Who is the best person in my network that can become our new (fill in the blank with a job function or title)?”

The interesting part about this question is that the person selected may or may not be the best qualified or best experienced person in their network. It is more likely to be the very first person they can think of.

And this is where we want to be: All of us should do everything possible to earn that same place in everyone’s head. We want to be the first person people think of when they are seeking advice or trying to fill an opportunity.

While you don’t necessarily need to make up a jingle about yourself, your personal brand must communicate who you are, what you do and why you do what you do in simple, easily-understandable language. As you craft this message, always think about this from the viewer’s point of view – your “elevator speech” is not for you, it is for someone looking for your skills and expertise.

The next step is to edit your personal branding message into language your grandma can understand. You must be able to answer the famous questions, “Why should I hire you?” and “What is it you do here?”

Creating and maintaining your personal brand takes time, and the messages must be consistent and positive. Why not start today and optimize your LinkedIn profile summary with a simple, powerful and memorable personal branding message?

For more posts like this, visit my LinkedIn Publish page – and connect with me on LinkedIn – just remember to personalize your request so I know how you found me.

 

Colleen Jones Rocks!   Leave a comment

Colleen Jones earned a You Rock Award for her outstanding seminar on “ATS.”

I attended a seminar on ATS at the Orange County (CA) One Stop Center last year. It was the most useful and informative one hour session I attended, and so Colleen Jones gets one of my “You Rock” awards.

<<< Take a look at my LinkedIn update post to see the award >>> 

Wait a second. What’s ATS you say? ATS means “applicant tracking system” – the filter used by companies to find potential employees. An infographic for the ATS is posted on the HireRight blog site. 

I wouldn’t call the resume robots “smart” or “friendly” – but you must create a resume that is smarter and friendlier than the robot scanning your qualifications summary.

Like all weapons in today’s job market, the ATS is a double-edged sword – it can help or hinder companies seeking people to fill job opportunities, and it can help or hinder job-seekers looking for work.

The best advice is to understand what and where the resume robots are looking for – and then fill your resume or curriculum vitae (CV) with what the robots are looking for.

If this sounds a lot like SEO – search engine optimization – it is because it is. Placing the proper key words in all the proper places is what you need to feed the ATS – and get that interview invitation!